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Lytical Integrations Guide

Lytical connects with all your marketing tools to give you a unified view of your marketing performance. This guide explains each integration, what data it provides, and how to set it up.

Native Features

Built-in capabilities that power your marketing analytics

Website Tracking

Native Feature

Capture detailed session and event data from your website. Lytical's lightweight tracking script monitors visitor behavior, page views, conversions, and custom events without slowing down your site.

What You Get:
Sessions & Page ViewsUser JourneysConversion TrackingCustom EventsHeatmapsSession Recordings

How to Set Up

  1. Go to Settings → Sites and select your site
  2. Copy the tracking snippet from the site settings
  3. Paste the snippet into your website's <head> tag
  4. Toggle Enable Tracking to on
  5. Verify installation by visiting your site and checking the dashboard

SEO Keyword Tracking

Native Feature

Monitor your search engine rankings and AI visibility. Track up to 50 keywords per site, see position changes over time, and discover how often you appear in AI Overviews.

What You Get:
Daily Rank TrackingPosition HistoryCompetitor RankingsAI Overview VisibilitySERP Feature Tracking

How to Set Up

  1. Navigate to SEO → Keywords
  2. Click Add Keyword
  3. Enter your target keywords (up to 50 per site)
  4. Select your target location and language
  5. Keywords will be tracked daily starting the next check cycle

Website Scans & Audits

Native Feature

Automated daily crawls of your website to monitor page health, find broken links, track content changes, and identify SEO issues before they impact your rankings.

What You Get:
Page Health ScoresBroken Link DetectionMeta Tag AnalysisContent Change AlertsPage Speed Insights

How to Set Up

  1. Go to Settings → Sites
  2. Toggle Enable Scans to on
  3. Your site will be crawled automatically each day
  4. View results in the Scans section

Tracking Links & QR Codes

Native Feature

Create branded short links and QR codes to track campaign performance across channels. See exactly how many clicks each link gets and which QR codes are being scanned.

What You Get:
Short Links (lyt.lol)QR Code GenerationClick TrackingScan AnalyticsUTM Parameter Support

How to Set Up

  1. Go to Tracking Links from the main menu
  2. Click Create Link
  3. Enter your destination URL and optional custom slug
  4. Download the QR code or copy the short link
  5. Use in your campaigns and track results in real-time

Competitor Tracking

Native Feature

Add competitor websites to monitor alongside your own. Compare scan results, track their keyword rankings, and stay ahead of the competition.

How to Set Up

  1. Go to Settings → Sites
  2. Click Add Competitor
  3. Enter the competitor's website URL
  4. The competitor will be included in scans and keyword tracking

Data Import Integrations

Pull data from external platforms into Lytical

Google Analytics

Data In

Import your Google Analytics data into Lytical for unified reporting. See your GA metrics alongside all your other marketing data, and let Quincy analyze trends across platforms.

What You Get:
Sessions & UsersPage ViewsBounce RateSession DurationTraffic SourcesHistorical Data Import

How to Connect

  1. Go to Settings → Integrations
  2. Find Google Analytics and click Connect
  3. Sign in with your Google account
  4. Grant Lytical read-only access to your analytics
  5. Select the property you want to import
  6. Choose how much historical data to import (up to 14 months)
  7. Data will sync automatically going forward
Tip: Lytical only requests read-only access and never modifies your Google Analytics data.

Google Search Console

Data In

Connect your Search Console to see how your site performs in Google search. Track impressions, clicks, CTR, and average position for your pages and queries.

What You Get:
Search QueriesClicks & ImpressionsClick-Through RateAverage PositionTop PagesDevice & Country Data

How to Connect

  1. Go to Settings → Integrations
  2. Find Google Search Console and click Connect
  3. Sign in with your Google account
  4. Grant Lytical read-only access
  5. Select the property (URL or domain) to connect
  6. Data will begin syncing within a few minutes

Google Ads

Data In Coming Soon

Import your Google Ads campaign data to see paid search performance alongside organic metrics. Track spend, conversions, and ROAS in one place.

What You'll Get:
Campaign PerformanceAd Group MetricsKeyword StatsSearch TermsConversion TrackingDemographic InsightsHourly Data
Coming Soon: This integration is awaiting final approval from Google. Sign up for notifications to be alerted when it's available.

LinkedIn Ads

Data In

Connect your LinkedIn Ads account to track B2B advertising performance. Monitor campaign metrics, creative performance, and demographic breakdowns.

What You Get:
Campaign MetricsCreative PerformanceClicks & ImpressionsCost & ConversionsEngagement (Likes, Shares)Video ViewsDemographic Breakdown

How to Connect

  1. Go to Settings → Integrations
  2. Find LinkedIn Ads and click Connect
  3. Sign in with your LinkedIn account
  4. Grant Lytical access to your ad accounts
  5. Select the ad account you want to track
  6. Choose your date range and enable auto-sync
  7. Acknowledge the AI data consent notice

Meta Ads (Facebook & Instagram)

Data In

Import your Meta advertising data from Facebook and Instagram. Track campaign performance, ad set metrics, and individual ad results across Meta's platforms.

What You Get:
Campaign PerformanceAd Set MetricsIndividual Ad StatsSpend & ROASReach & ImpressionsConversions & PurchasesVideo ViewsLink Clicks

How to Connect

  1. Go to Settings → Integrations
  2. Find Meta Ads and click Connect
  3. Sign in with your Facebook account
  4. Grant Lytical access to your ad accounts
  5. Select the ad account(s) you want to track
  6. Enable auto-sync to keep data up to date
  7. Acknowledge the AI data consent notice

Meta Organic (Facebook Pages)

Data In

Track your Facebook Page performance and organic post engagement. See page growth, post reach, and engagement metrics alongside your paid campaigns.

What You Get:
Page ImpressionsPage ViewsEngaged UsersFollower GrowthPost PerformanceReactions & CommentsShares

How to Connect

  1. Go to Settings → Integrations
  2. Find Meta Organic and click Connect
  3. Sign in with your Facebook account
  4. Select the Facebook Pages you want to track
  5. Enable sync for each page you want to monitor
  6. Page insights will sync automatically

Chat & Communication Integrations

Connect Lytical with your team communication tools

Slack

Two-Way

Chat with Quincy, your AI marketing analyst, directly in Slack. Ask questions about your marketing performance, get insights, and share reports with your team without leaving Slack.

What You Get:
Chat with Quincy AIAsk Marketing QuestionsGet Performance InsightsShare with TeamMulti-Channel Support

How to Connect

  1. Go to Settings → Integrations
  2. Find Slack and click Connect
  3. Authorize the Lytical bot in your Slack workspace
  4. Select which channel(s) to enable Quincy in
  5. Mention @Lytical or @Quincy in those channels to start chatting
Tip: Set a default date range for Quincy's answers in your Slack settings so you don't have to specify it each time.

Discord

Two-Way Coming Soon

Chat with Quincy in your Discord server. Perfect for teams that use Discord for communication.

Microsoft Teams

Two-Way Coming Soon

Chat with Quincy directly in Microsoft Teams. Ideal for enterprise teams using the Microsoft ecosystem.

AI Assistant Integrations

Use Lytical data in your favorite AI tools

Claude

Two-Way

Connect Lytical to Claude Desktop using the Model Context Protocol (MCP). Access your marketing data directly in Claude, generate charts, and get AI-powered analysis.

What You Get:
Query Analytics in ClaudeGenerate ChartsAI-Powered AnalysisAccess All Lytical Data

How to Connect

  1. Ensure you have Claude Desktop installed
  2. Go to Settings → Integrations
  3. Find Claude Desktop and click Connect
  4. Authorize the connection
  5. In Claude Desktop, you can now query your Lytical data

ChatGPT (Developer Mode)

Two-Way

Connect Lytical to ChatGPT using Developer Mode and MCP. Access your marketing analytics directly in ChatGPT conversations.

What You Get:
Query Analytics in ChatGPTGenerate ReportsAI-Powered Insights

How to Connect

  1. Enable ChatGPT Developer Mode in your OpenAI settings
  2. Go to Settings → Integrations
  3. Find ChatGPT and click Connect
  4. Authorize the connection
  5. Use the Lytical tools in ChatGPT conversations

Data Export Integrations

Export your Lytical data to other platforms

Google Sheets Export

Data Out

Export your Lytical data directly to Google Sheets. Create shareable spreadsheets with your analytics data or push Quincy's answers to a sheet for team collaboration.

What You Get:
One-Click ExportAuto-Create SpreadsheetShareable LinksExport Chat Answers

How to Connect

  1. Go to Settings → Integrations
  2. Find Google Sheets Export and click Connect
  3. Sign in with your Google account
  4. Grant Lytical permission to create spreadsheets in your Drive
  5. Use the export button on any data table or Quincy response

CSV & JSON Export

Data Out

Download your data in CSV or JSON format for use in other tools, custom analysis, or backup purposes.

How to Export

  1. Go to Settings → Data Exports
  2. Select the data type you want to export
  3. Choose your format (CSV or JSON)
  4. Click Download

Webhooks

Data Out Coming Soon

Send real-time event data to any URL. Stream sessions, events, scan results, and keyword updates to your own systems or third-party tools.

Planned Features:
Real-Time EventsHMAC Signed PayloadsEvent FilteringAutomatic Retries

Data Sources for Quincy

Connect external data for Quincy to analyze

Google Sheets (Data Source)

Data In

Use Google Sheets as a data source for Quincy. Upload spreadsheets with custom data, and Quincy can analyze and answer questions about that data alongside your marketing metrics.

How to Connect

  1. Go to Settings → Integrations
  2. Find Google Sheets (Data Source) and click Connect
  3. Sign in with your Google account
  4. Grant read-only access to your sheets
  5. In Quincy chats, reference sheets by name or URL