Data-Driven Marketing
Your AI-powered analytics and insights platform
Lytical turns your website traffic, SEO, and marketing data into clear explanations, insights, and recommendations — automatically.
- Actionable Insights - Advanced analytics to unlock hidden opportunities and optimize your spend
- Automatic Scans - Scan your website and your competitors websites daily to uncover opportunities and discover issues before they arise.
- Integrates with your stack - We integrate with popular tools including Slack, Google Sheets, Google Search Console, and many more.
How Lytical Works
- Install a lightweight script
- Connect your data
- Get instant insights
Explore the power of Lytical
From signals to understanding to action - automatically.
What is Lytical, in simple terms?
Lytical is a platform that helps teams understand what’s happening across their digital systems and decide what to do next. It connects data, context, and intelligence so you get explanations—not just metrics.
How is Lytical different from traditional analytics tools?
Traditional tools focus on reporting what happened. Lytical focuses on explaining why it happened by reasoning across multiple signals and surfacing insights automatically.
Do I need to be technical or configure dashboards to use Lytical?
No. Lytical is designed to work through questions and insights, not manual dashboards. You don’t need to build reports or manage complex configurations to get value.
What types of data can Lytical work with?
Lytical works with behavioral, performance, and external signals—such as website activity, events, SEO signals, and competitive context. The platform is designed to expand as new data sources are added.
Is Lytical replacing analysts or human judgment?
No. Lytical is built to support human thinking, not replace it. The platform helps surface patterns and explanations so teams can make better decisions faster.
Who is Lytical built for?
Lytical is built for modern teams—founders, marketers, operators, agencies, and analysts—who need clarity in fast-moving, complex environments.
