Data-Driven Marketing
Your AI-powered analytics and insights platform
Lytical turns your website traffic, SEO, and marketing data into clear explanations, insights, and recommendations — automatically.
- Actionable Insights - Advanced analytics to unlock hidden opportunities and optimize your spend
- Automatic Scans - Scan your website and your competitors websites daily to uncover opportunities and discover issues before they arise.
- Integrates with your stack - We integrate with popular tools including Slack, Google Sheets, Google Search Console, and many more.
How Lytical Works
- Install a lightweight script
- Connect your data
- Get instant insights
Our Platform Features
Real Time Analytics Dashboard
Real-time insights to optimize campaigns. Track key metrics and make data-driven decisions effortlessly.
Daily Website Scans
Lytical scans your website and your competitor's websites daily, helping you stay on top of your SEO, and get immediate insight when your competitor's update their websites.
Automatic Website Event Capture
No more manual event tagging for clicks and form submissions. Lytical tracks page views, click events, scroll events, and form engagement automatically, all without extra code.
Custom Shortened Links And QR Codes
Create short links and QR codes in seconds to track clicks and scans to better understand your campaign effectiveness. Automatically integrated with Lytical analytics and Quincy insights.
Chat With Your Data
Lytical's AI assistant, Quincy, has access to all of the data that is important to you about your website and digital marketing. Whether it's from Lytical's tracking code snippet to the daily site scans, or integrations with popular tools like Google Ads and HubSpot, Quincy has all the context to generate insights into not just what happened, but why, and what actions to take.
Get Alerts On What Matters Most
Lytical's highly customizable channels and dashboards allow you to get AI-generated alerts on anything you can imagine. From increased CPC's in Google Ads campaigns to new competitor blog posts, you can setup notifications and alerts hourly, daily, weekly, or month on the KPI's, metrics, and data that matters most.
Explore the Power of Lytical
From signals to understanding to action - automatically.
What is Lytical, in simple terms?
Lytical is a platform that helps teams understand what’s happening across their digital systems and decide what to do next. It connects data, context, and intelligence so you get explanations—not just metrics.
How is Lytical different from traditional analytics tools?
Traditional tools focus on reporting what happened. Lytical focuses on explaining why it happened by reasoning across multiple signals and surfacing insights automatically.
Do I need to be technical or configure dashboards to use Lytical?
No. Lytical is designed to work through questions and insights, not manual dashboards. You don’t need to build reports or manage complex configurations to get value.
What types of data can Lytical work with?
Lytical works with behavioral, performance, and external signals—such as website activity, events, SEO signals, and competitive context. The platform is designed to expand as new data sources are added.
Is Lytical replacing analysts or human judgment?
No. Lytical is built to support human thinking, not replace it. The platform helps surface patterns and explanations so teams can make better decisions faster.
Who is Lytical built for?
Lytical is built for modern teams—founders, marketers, operators, agencies, and analysts—who need clarity in fast-moving, complex environments.
