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We Built Lytical to Answer “Why,” Not Just “What"

Modern analytics tells you what happened. Lytical explains why it happened—and what to do next.

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Our services

AI-Powered Analytics & Insights

Lytical analyzes your traffic, events, and performance data using AI to explain why changes happen—not just what changed. Get clear insights without digging through dashboards.

Website & Event Intelligence

Track sessions, user behavior, and custom events with privacy-aware analytics designed for modern websites. Understand how users actually interact with your product and content.

Competitive & SEO Analysis

Monitor competitors, SEO signals, and site performance in one place. Lytical connects internal data with external context so you can spot opportunities and risks early.

Our mission

We're building the company that we wish existed - one that amplifies human judgement with intelligent software.

Our values

Bias for action

We make decisions and move fast, with a bias for building innovative features quickly. We don't get bogged down in analysis paralysis.

Customers dictate value

Our customers get to decide what is valuable, not us. We build products and features to exceed this value.

Transparency

We're transparent in everything we do, from compensation to product roadmap and everything in between.

Everyone sells

Everyone at Lytical sells and earns commission on sales. Our vendors and partners sell. And our customers sell.

Join our team

Lytical will be opening new positions as we grow. Signup to be notified of new positions as they open.