Privacy Policy
Effective Date: December 17, 2025
Introduction
Welcome to Lytical ("we," "us," or "our"). Your privacy is important to us, and we are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and safeguard your information when you use our website, platform, and services (collectively, the "Services").
By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Services.
1. Information We Collect
We collect the following types of information:
a. Information You Provide to Us
- Account Information: When you sign up for an account, we may collect your name, email address, phone number, and company details.
- Payment Information: When you make a purchase, we collect payment details such as billing address and credit card information.
b. Information Collected Automatically
- Usage Data: We collect information about your interactions with our Services, such as pages visited, features used, and the time and duration of your activities.
- Device Data: We may collect information about the device you use to access our Services, including your IP address, browser type, operating system, and location data (if enabled).
c. Information from Third Parties
We may receive information from third-party services, such as Google OAuth, HubSpot, or other integrations when you choose to connect these services to your account.
2. How We Use Your Information
We use your information for the following purposes:
- To provide, operate, and improve our Services.
- To process payments and manage subscriptions.
- To communicate with you about updates, features, and promotional offers.
- To analyze usage patterns and improve user experience.
- To comply with legal obligations and resolve disputes.
3. Sharing Your Information
We do not sell your personal information, including data we collect from our own clients (where we’re the data controller), or the data we collect from our clients website users (where we’re the data processor). However, we may share your information with the following parties:
- Service Providers: Third-party vendors that assist in providing our Services, such as payment processors and cloud hosting providers.
- Legal Requirements: If required by law, regulation, or legal process, we may disclose your information to comply with legal obligations.
- Business Transfers: In the event of a merger, acquisition, or sale of our assets, your information may be transferred to the new entity.
4. Data Security
We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.
5. Your Rights and Choices
You have the following rights regarding your personal information:
- Access and Correction: You may request access to or correction of your personal data.
- Data Portability: You may request a copy of your information in a portable format.
- Opt-Out: You may opt out of receiving promotional communications by following the instructions in those messages.
- Delete Data: You may request that we delete your personal information, subject to legal and contractual obligations.
To exercise your rights, please contact us at privacy@lytical.ai.
6. Cookies and Tracking Technologies
We use cookies and similar technologies to enhance your experience, analyze usage patterns, and deliver personalized content. You can manage your cookie preferences through your browser settings.
7. International Users
If you access our Services from outside the United States, you consent to the transfer, storage, and processing of your information in the United States, where privacy laws may not provide the same level of protection as those in your jurisdiction.
8. Compliance with GDPR and CCPA/CPRA
General Data Protection Regulation (GDPR)
If you are a resident of the European Economic Area (EEA), the GDPR provides you with specific rights regarding your personal data, including:
- Right to Access: You can request access to the personal data we hold about you.
- Right to Rectification: You can request corrections to inaccurate or incomplete personal data.
- Right to Erasure: You can request the deletion of your personal data, subject to legal obligations.
- Right to Restrict Processing: You can request a restriction on how we process your personal data.
- Right to Data Portability: You can request to receive your personal data in a structured, commonly used format.
- Right to Object: You can object to our processing of your personal data, including for direct marketing purposes.
To exercise your rights under GDPR, please contact us at privacy@lytical.ai.
California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)
If you are a California resident, the CCPA and CPRA provide you with the following rights:
- Right to Know: You can request details about the personal information we collect, use, and share.
- Right to Delete: You can request the deletion of your personal information, subject to certain exceptions.
- Right to Opt-Out: You can opt out of the sale or sharing of your personal information.
- Right to Correct: You can request corrections to inaccurate personal information.
- Right to Limit Use of Sensitive Personal Information: You can request restrictions on how sensitive personal information is used.
We will not discriminate against you for exercising your privacy rights under the CCPA/CPRA. To submit a request, please contact us at privacy@lytical.ai or use the designated request form on our website.
9. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically.
10. Contact Us
If you have any questions or concerns about this Privacy Policy, please contact us:
- Email: privacy@lytical.ai
- Mail: 2 Shaker Road, Suite B211. Shirley, MA 01464
Thank you for trusting Lytical with your data. We are committed to protecting your privacy.