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LinkedIn Ads Integration

Track B2B campaign performance with rich demographic insights and AI optimization.

B2B Advertising Intelligence

Connect your LinkedIn Ads account to track campaign performance with the professional demographic data that makes LinkedIn unique. See who's engaging - by job title, seniority, industry, and company size.

Multi-Level Performance Data

Data at Every Level

Campaigns Overall campaign performance and spend
Creatives Individual ad and headline performance
Demographics Professional audience breakdowns

Professional Demographic Insights

Job Function
Seniority Level
Industry
Company Size
Country
Job Title

Metrics We Track

Impressions
Clicks
Spend
Conversions
CPC
CPM
CTR
Likes
Shares
Comments
Follows
Video Views

Professional Demographics

Understand exactly who's engaging with your ads. Break down performance by job function, seniority, industry, and company size.

Creative Performance

Track individual ad and headline performance. See which messaging resonates with your professional audience.

AI B2B Insights

Ask Quincy for recommendations tailored to B2B advertising. Get insights on targeting, messaging, and budget allocation.

Engagement Tracking

Monitor likes, shares, comments, and follows. Understand how your brand content performs beyond just clicks.

AI-Powered B2B Insights

You: "Which audience segments should I focus on?"
Quincy: "Based on your last 30 days of LinkedIn Ads data, here are my targeting recommendations: High-performing segments: 1. VP/Director level, 51-200 employees - 3.8% conversion, $156 CPA 2. IT/Technology function, 201-500 employees - 3.2% conversion, $189 CPA 3. C-Suite, 11-50 employees - 2.9% conversion, $234 CPA (high value leads) Underperforming segments: 1. Entry-level, 1000+ employees - 0.4% conversion, $890 CPA 2. Marketing function, all sizes - 0.6% conversion, $654 CPA Insight: Your product resonates with technical decision-makers at mid-market companies. The SMB C-Suite segment has high CPA but your sales team reports these convert to highest deal sizes. Recommendation: Shift budget from large enterprise entry-level targeting to mid-market VP/Director technical roles. Consider separate campaigns for SMB executives given their high LTV."

Automatic Daily Syncing

Enable auto-sync to keep your LinkedIn Ads data fresh. Performance metrics and demographic breakdowns update automatically every day.

How It Works

1

Connect Your Account

Authorize Lytical to access your LinkedIn Ads data. We request read-only access to your campaign performance.

2

Select Ad Account

Choose which LinkedIn ad account to connect from your available accounts.

3

Sync Campaign Data

Import your historical campaign data including demographic breakdowns.

4

Get AI Insights

Ask Quincy for B2B-specific recommendations on targeting and optimization.

Why Connect LinkedIn Ads?

B2B-specific intelligence. LinkedIn's professional data is unique. Connected to Lytical, you can correlate job titles and seniority with website behavior, conversions, and pipeline value.
  • Professional context: See which job functions and seniority levels actually convert
  • Cross-channel B2B view: Compare LinkedIn against Google Ads and organic for B2B
  • Landing page optimization: Combine demographic data with heatmaps for targeted improvements
  • AI recommendations: Get B2B-specific optimization advice from Quincy
  • Industry insights: Understand which industries engage most with your content
  • Company size targeting: Optimize for enterprise, mid-market, or SMB audiences

Ready to Connect LinkedIn Ads?

Get B2B advertising intelligence with professional demographic insights.

Start Free Trial Request Demo