Google Ads Integration

Track campaign performance at every level - from account to keyword - with AI-powered optimization insights.

Complete Google Ads Visibility

Connect your Google Ads account and sync performance data across campaigns, ad groups, keywords, search terms, and individual ads. Plus AI analysis to find optimization opportunities.

Multi-Level Performance Tracking

Data at Every Level

Campaigns Budget, spend, conversions by campaign

Ad Groups Performance by ad group

Keywords Keyword-level metrics

Search Terms Actual search queries

Ads Individual ad performance

Hourly Time-of-day breakdown

Audiences Audience segment data

Demographics Age, gender, income

Assets Headlines, descriptions, images

Unified Dashboard

See Google Ads performance alongside your website analytics, heatmaps, and SEO data. Understand the full customer journey.

MCC Support

Manage multiple Google Ads accounts through a Manager Account (MCC). Switch between client accounts seamlessly.

AI Optimization

Ask Quincy for campaign recommendations. Get insights on budget allocation, keyword opportunities, and underperforming ads.

Auto-Sync

Enable automatic daily syncing to always have fresh data. No manual exports or scheduled reports needed.

Metrics We Track

Impressions

Clicks

Cost

Conversions

Conversion Value

CPC

CTR

Conv. Rate

CPA

ROAS

Impression Share

Quality Score

AI-Powered Campaign Insights

You: "Which campaigns should I increase budget on?"

Quincy: "Based on your last 30 days of data, here are my budget recommendations: Increase budget: 1. 'Brand Keywords' - $45 CPA, 4.2 ROAS, limited by budget 67% of time 2. 'Product Demo' - $52 CPA, 3.8 ROAS, high conversion rate Decrease budget: 1. 'Broad Match Discovery' - $128 CPA, 0.9 ROAS, low intent traffic 2. 'Competitor Terms' - $94 CPA, 1.2 ROAS, expensive clicks The 'Brand Keywords' campaign is your best performer but is being throttled. Shifting $500/day from 'Broad Match Discovery' to 'Brand Keywords' could generate ~12 additional conversions per day at better CPA."

Automatic Daily Syncing

Enable auto-sync and your Google Ads data updates automatically every day. No more manual exports, scheduled reports, or stale data. Just fresh metrics ready for analysis whenever you need them.

How It Works

Connect Your Account

Authorize Lytical to access your Google Ads data. We support both individual accounts and Manager Accounts (MCC).

Select Customer ID

Choose which Google Ads account to sync. If using MCC, select from your list of managed accounts.

Import Historical Data

Sync your historical campaign data. Choose a date range or import everything available.

Enable Auto-Sync (Optional)

Turn on automatic daily syncing to keep your data fresh without any manual work.

Why Connect Google Ads?

See the complete picture. Google Ads data in isolation only tells part of the story. Connected to Lytical, you can see how ad clicks become website sessions, heatmap interactions, and ultimately conversions.

Cross-channel view: Compare Google Ads against organic, social, and other channels
Landing page insights: Combine ad data with heatmaps to optimize landing pages
AI recommendations: Get plain-English optimization advice from Quincy
Search term mining: Find new keyword opportunities from actual search queries
Asset performance: See which headlines and descriptions drive results
Demographic insights: Understand who converts and adjust targeting

Ready to Connect Google Ads?

Get complete campaign visibility with AI-powered optimization insights.

Start Free Request Demo