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Privacy Policy

Effective Date: December 17, 2025

Introduction

Welcome to Lytical ("we," "us," or "our"). Your privacy is important to us, and we are committed to protecting the personal information you share with us. This Privacy Policy outlines how we collect, use, and safeguard your information when you use our website, platform, and services (collectively, the "Services").

By using our Services, you agree to the practices described in this Privacy Policy. If you do not agree with this policy, please do not use our Services.

1. Information We Collect

We collect the following types of information:

a. Information You Provide to Us

  • Account Information: When you sign up for an account, we may collect your name, email address, phone number, and company details.
  • Payment Information: When you make a purchase, we collect payment details such as billing address and credit card information.

b. Information Collected Automatically

  • Usage Data: We collect information about your interactions with our Services, such as pages visited, features used, and the time and duration of your activities.
  • Device Data: We may collect information about the device you use to access our Services, including your IP address, browser type, operating system, and location data (if enabled).

c. Information from Third Parties

We may receive information from third-party services, such as Google OAuth, HubSpot, or other integrations when you choose to connect these services to your account. 

We only access the data necessary to provide the requested features. 

We do not access any data unless you have explicitly authorized the integration. The specific categories of data accessed depend on the integration and will be clearly explained during the authorization process.

We only use integration data to deliver Lytical features and insights. We do not share or sell integration data with third parties, and we do not use it for advertising purposes.

You may disconnect integrations at any time, after which we will stop collecting new data from that source. Previously synced data can be deleted through your account settings before disconnecting, or will be removed when your account is deleted.

Google API Data Usage & Privacy

Lytical (“the Application”) uses Google APIs to provide analytics, reporting, and data visualization features requested by users. The Application’s use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.

Google Ads Data

With a user’s explicit authorization, the Application accesses Google Ads data to retrieve advertising performance metrics (such as impressions, clicks, cost, and conversion data) for reporting and analysis within the Application.

• Google Ads data is accessed read-only for reporting purposes.

• The Application does not create, modify, or manage advertising campaigns, budgets, bids, or ads.

• Google Ads data is displayed only to the authenticated user who granted access.

Google Analytics Data

With user authorization, the Application accesses Google Analytics data to retrieve website and application performance metrics.

• Data is used to generate dashboards, insights, and visualizations within the Application.

• The Application does not modify Google Analytics configurations or settings.

• Analytics data is not shared with third parties.

Google Search Console (Webmasters) Data

If authorized, the Application accesses Google Search Console data to retrieve search performance metrics, such as queries, impressions, clicks, and indexing status, for display and analysis.

Google Sheets Data

If authorized, the Application may read data from Google Sheets selected by the user to enable reporting or data aggregation features. The Application only accesses spreadsheets explicitly chosen by the user.

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Data Retention and Deletion

• Google API data is stored in our database to provide reporting and dashboard features you have requested. This data is retained until you delete it or close your account.

• Any cached data is retained only for the minimum duration necessary to operate the Application and improve performance.

• Users may revoke Google API access at any time via their Google Account settings.

• Upon revocation or account deletion, all associated Google API data stored by the Application is deleted within a reasonable timeframe.

User Control and Consent

Users are always informed of the data being requested and must explicitly consent before any Google data is accessed. Users can disconnect Google services at any time from within the Application or through their Google Account permissions.

 

LinkedIn Ads Integration


When you connect your LinkedIn Ads account to Lytical, we access your advertising data through the LinkedIn Marketing API. This includes:

  - Campaign performance data: impressions, clicks, spend, conversions, and engagement metrics
  - Account information: ad account name and ID
  - Campaign structure: campaign names, ad groups, and creatives

  We use this data solely to display your advertising performance within your Lytical dashboard and to provide AI-powered insights when enabled. We request only read-only access to your LinkedIn Ads data and do not modify your campaigns or settings.

LinkedIn Ads data is stored securely in our database to enable historical reporting and trend analysis. You may disconnect your LinkedIn Ads integration at any time, after which we will stop collecting new data from that source. You may also request deletion of previously synced LinkedIn Ads data through your integration settings.

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Meta Ads Integration

When you connect your Meta Ads account to Lytical, we access your advertising data through the Meta Marketing API. This includes:

  - Campaign performance data: impressions, reach, clicks, spend, frequency, CTR, CPC, and CPM
  - Conversion data: purchases, purchase value, leads, and return on ad spend (ROAS)
  - Engagement data: post reactions, comments, shares, saves, and video view metrics
  - Account information: ad account name and ID
  - Campaign structure: campaign, ad set, and ad names and statuses

We use this data solely to display your advertising performance within your Lytical dashboard and to provide AI-powered insights when enabled. We request only read-only access (ads_read and business_management permissions) and do not modify your campaigns, audiences, or settings.

Meta Ads data is stored securely in our database to enable historical reporting, period comparisons, and trend analysis. You may disconnect your Meta Ads integration at any time, after which we will stop collecting new data from that source. You may also delete all previously synced Meta Ads data through your integration settings.

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2. How We Use Your Information

We use your information for the following purposes:

  • To provide, operate, and improve our Services.
  • To process payments and manage subscriptions.
  • To communicate with you about updates, features, and promotional offers.
  • To analyze usage patterns and improve user experience.
  • To comply with legal obligations and resolve disputes.

Personal Data Handling

The Application collects and processes personal data only as necessary to provide its services. This may include:

  • Basic account information (such as name, email address, and profile information) obtained during authentication
  • Usage and configuration data related to the user’s account

Personal data is:

  • Used solely to operate and improve the Application
  • Never sold or rented to third parties
  • Protected using industry-standard security measures

Users may request access to, correction of, or deletion of their personal data by contacting the Application at the support address listed on this site.

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3. Sharing Your Information

We do not sell your personal information, including data we collect from our own clients (where we’re the data controller), or the data we collect from our clients website users (where we’re the data processor). However, we may share your information with the following parties:

  • Service Providers: Third-party vendors that assist in providing our Services, such as payment processors and cloud hosting providers.
  • Legal Requirements: If required by law, regulation, or legal process, we may disclose your information to comply with legal obligations.
  • Business Transfers: In the event of a merger, acquisition, or sale of our assets, your information may be transferred to the new entity.

4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

5. Your Rights and Choices

You have the following rights regarding your personal information:

  • Access and Correction: You may request access to or correction of your personal data.
  • Data Portability: You may request a copy of your information in a portable format.
  • Opt-Out: You may opt out of receiving promotional communications by following the instructions in those messages.
  • Delete Data: You may request that we delete your personal information, subject to legal and contractual obligations.

To exercise your rights, please contact us at privacy@lytical.ai.

6. Cookies and Tracking Technologies

We use cookies and similar technologies to operate the website, provide core functionality, remember preferences, and analyze product usage. You may control cookies through your browser settings and may disable non-essential cookies where applicable.

7. International Users

If you access our Services from outside the United States, you consent to the transfer, storage, and processing of your information in the United States, where privacy laws may not provide the same level of protection as those in your jurisdiction.

8. Compliance with GDPR and CCPA/CPRA

General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), the GDPR provides you with specific rights regarding your personal data, including:

  • Right to Access: You can request access to the personal data we hold about you.
  • Right to Rectification: You can request corrections to inaccurate or incomplete personal data.
  • Right to Erasure: You can request the deletion of your personal data, subject to legal obligations.
  • Right to Restrict Processing: You can request a restriction on how we process your personal data.
  • Right to Data Portability: You can request to receive your personal data in a structured, commonly used format.
  • Right to Object: You can object to our processing of your personal data, including for direct marketing purposes.

To exercise your rights under GDPR, please contact us at privacy@lytical.ai.

California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA)

If you are a California resident, the CCPA and CPRA provide you with the following rights:

  • Right to Know: You can request details about the personal information we collect, use, and share.
  • Right to Delete: You can request the deletion of your personal information, subject to certain exceptions.
  • Right to Opt-Out: You can opt out of the sale or sharing of your personal information.
  • Right to Correct: You can request corrections to inaccurate personal information.
  • Right to Limit Use of Sensitive Personal Information: You can request restrictions on how sensitive personal information is used.

We will not discriminate against you for exercising your privacy rights under the CCPA/CPRA. To submit a request, please contact us at privacy@lytical.ai or use the designated request form on our website.

9. Data Retention

Website Analytics Data

We retain analytics data (visitor sessions, events, and engagement metrics) collected through our tracking script indefinitely, or until you request deletion. You may request deletion of your site's analytics data at any time by contacting us at privacy@lytical.ai or through your account settings.

Account Data

We retain your account information (name, email, billing details) for as long as your account is active. Login session records are automatically invalidated after 90 days of inactivity. You may delete your account at any time by emailing support@lytical. After confirmation, we will permanently remove all associated data. We may still retain records as needed (including invoices and payment records) as needed to comply with applicable laws and regulations.

Security Logs

We retain login IP addresses and security audit logs for up to 90 days to protect against unauthorized access and investigate potential security incidents. This data is kept under our legitimate interest in maintaining account security.

Your Rights

You may request access to, correction of, or deletion of your personal data at any time by contacting privacy@lytical.ai. We will respond to all requests within 30 days.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date." We encourage you to review this policy periodically.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us:

  • Web: Contact Us
  • Email: privacy@lytical.ai
  • Mail: 2 Shaker Road, Suite B211. Shirley, MA 01464

Thank you for trusting Lytical with your data. We are committed to protecting your privacy.