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Meta Ads Integration

Track Facebook and Instagram ad performance with AI-powered optimization insights.

Facebook & Instagram Ads in One Dashboard

Connect your Meta Ads account to sync campaign performance across Facebook and Instagram. See spend, conversions, and engagement alongside your website analytics.

Multi-Level Performance Data

Data at Every Level

Campaigns Overall campaign performance and objectives
Ad Sets Targeting and audience performance
Ads Individual ad creative performance with thumbnails

Metrics We Track

Impressions
Reach
Clicks
Spend
Conversions
Conversion Value
CPC
CPM
CTR
Frequency
Video Views
Video % Watched
Post Engagements
Reactions
Comments
Shares

Cross-Platform View

See Facebook and Instagram performance together. Compare how the same campaigns perform across platforms.

Creative Performance

View individual ad performance with creative thumbnails. Quickly identify which images and videos drive results.

AI Optimization

Ask Quincy for recommendations on budget allocation, audience targeting, and creative improvements.

Video Analytics

Track video view rates, watch time, and completion percentages. Understand how users engage with video content.

AI-Powered Campaign Insights

You: "Which ad creatives are performing best?"
Quincy: "Here's your creative performance for the last 30 days: Top performers (by conversion rate): 1. 'Customer Testimonial Video' - 4.2% conversion, $18 CPA 2. 'Product Demo Carousel' - 3.8% conversion, $22 CPA 3. 'Before/After Static' - 3.1% conversion, $26 CPA Underperforming: 1. 'Brand Awareness Video' - 0.8% conversion, $94 CPA 2. 'Generic Stock Photo' - 0.6% conversion, $112 CPA Insight: Your video content with real customers outperforms stock imagery by 5x. The testimonial video has 67% watch-through rate vs 23% for brand awareness. Recommendation: Create more customer-focused video content. Pause the stock photo ads - they're burning budget with poor returns."

Automatic Daily Syncing

Enable auto-sync to keep your Meta Ads data fresh. New performance data syncs automatically every day, so you always have the latest metrics without manual updates.

How It Works

1

Connect Your Account

Authorize Lytical to access your Meta Ads data through Facebook Login. We request read-only access to your ad performance.

2

Select Ad Account

Choose which Meta ad account to connect. You can connect multiple accounts across different sites.

3

Sync Historical Data

Import your historical campaign data. Choose a date range to bring in past performance.

4

Enable Auto-Sync

Turn on automatic daily syncing to keep your data fresh. Get AI insights on the latest performance.

Why Connect Meta Ads?

See the full funnel. Meta Ads data alone shows clicks and conversions from Meta's perspective. Connected to Lytical, you can see what happens after the click - page engagement, heatmap behavior, and true conversion paths.
  • Cross-channel comparison: Compare Meta Ads against Google Ads, organic, and other channels
  • Landing page insights: Combine ad data with heatmaps to optimize post-click experience
  • Creative intelligence: See which images and videos actually drive conversions
  • AI recommendations: Get plain-English advice on improving campaigns
  • Unified reporting: All your marketing data in one dashboard
  • Engagement metrics: Track likes, comments, shares alongside conversions

Ready to Connect Meta Ads?

Get complete Facebook and Instagram ad visibility with AI-powered insights.

Start Free Request Demo