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Lytical Pricing

Free

Perfect for solo founders or new businesses looking to kickstart their digital marketing efforts and gain valuable insights.

$0/month

Free Plan Includes:

  • Free Forever: NOT A TRIAL! No credit card required.
  • Website analytics — Track visitors, sessions & engagement
  • Competitor insights — See how you stack up
  • Keyword rank tracking — Monitor your search positions, AI overviews, AI mentions, and more
  • SEO health monitoring — Daily site crawls with issue alerts
  • AI-powered assistant — Ask questions, get answers
  • On-demand page scans
  • Unlimited team members
  • GDPR Compliant / Privacy first analytics
  • Unlimited websites per account
  • Access to OpenAI models
  • Includes 50K events/mo, 10 keywords updated weekly, 1 competitor updated daily, 25 pages crawled daily, 25 AI chats/mo
  • Email Support
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Lytical Lyte

Lytical, now with less calories. Crisp, refreshing analytics. Great for small businesses and startups.

$29/month

Lytical Lyte Includes:

  • Everything in Free plan
  • Up to 250,000 website events per month.
  • Competitive intelligence - Track up to 2 rivals
  • Up to 50 keywords to track rankings, AI overviews, AI mentions, and more.
  • Complete technical SEO audits - Your whole site daily (up to 75 pages)
  • 200 AI chats / automations/mo
  • Premium AI models - Claude, Gemini, & Grok
  • Access to all integrations
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Lytical Pro

Ideal for growing businesses that want better insights into their websites and to dominate their competitors.

$99/month

Lytical Pro Includes:

  • Everything in Lyte plan
  • Up to 1 million website events
  • Competitive intelligence - Track up to 4 rivals
  • Full keyword monitoring, up to 100 keywords to track rankings, AI overviews, AI mentions, and more
  • Complete technical SEO audits - Your whole site, daily (up to 150 pages)
  • Ai analyst on demand - Ask Quincy anything, anytime.
  • Access to Lytical API to build custom solutions
  • Uptime monitoring - Be alerted if your website stops working.
  • Onboarding calls to help you take advantage of everything Lytical has to offer
  • In-app Chat Support
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Lytical Custom

Tailored for established businesses and agencies seeking a holistic digital marketing analytics solution.

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Lytical Custom Includes:

  • Everything in Lytical Pro Plan
  • Custom event, keyword, competitor, and page scan limits
  • Custom contracts and commitments
  • Custom integrations
  • Compliance build-out (including HIPAA, SOC 2, ISO, and more)
  • White label reporting for agencies
  • High-touch onboarding, service, and support
Contact Sales

Compare Features

 

Feature Free Lytical Lyte Lytical Pro Lytical Custom
Price $0/mo $29/mo $100/mo Contact Sales
Analytics & Tracking
Website Events / Month Up to 50k Up to 250k Up to 1m Unlimited
UTM Tracking & Attribution ✔️ ✔️ ✔️ ✔️
Tracking Links & QR Codes ✔️ ✔️ ✔️ ✔️
Engagement Scoring ✔️ ✔️ ✔️ ✔️
SEO & Competitors
Daily SEO Crawls (Pages) Up to 25 Up to 75 Up to 150 Custom
Tracked Keywords 10 50 100 Custom
Tracked Competitor Websites 1 2 4 Custom
PageSpeed & Core Web Vitals ✔️ ✔️ ✔️ ✔️
AI Visibility Check (Google AI Overview) ✔️ ✔️ ✔️ ✔️
AI Mention Check (ChatGPT, Claude, Perplexity, Gemini ✔️ ✔️ ✔️ ✔️
AI Assistant (Quincy)
AI Chat Messages / Month 25 200 Unlimited Unlimited
Advanced AI Models (Claude, Gemini, Grok) ❌ ✔️ ✔️ ✔️
CSV Upload for AI Analysis ✔️ ✔️ ✔️ ✔️
Scheduled AI Reports ✔️ ✔️ ✔️ ✔️
Smart Alerts ✔️ ✔️ ✔️ ✔️
Integrations
Google Analytics  ❌ ✔️ ✔️ ✔️
Google Search Console  ❌ ✔️ ✔️ ✔️
Google Ads  ❌ ✔️ ✔️ ✔️
LinkedIn Ads  ❌ ✔️ ✔️ ✔️
 Meta Ads  ❌ ✔️ ✔️ ✔️
 Shopify  ❌ ✔️ ✔️ ✔️
Google Sheets (Read & Write) ❌ ✔️ ✔️ ✔️
Slack Notifications ❌ ✔️ ✔️ ✔️
HubSpot Sync (coming soon) ❌ ✔️ ✔️ ✔️
Webhooks & API Access ❌ ✔️ ✔️ ✔️
Custom Integrations ❌ ❌ ❌ ✔️
Team & Collaboration
Team Members Unlimited Unlimited Unlimited Unlimited
Sites per Account Unlimited Unlimited Unlimited Unlimited
Shared Channels & Dashboards ✔️ ✔️ ✔️ ✔️
Email Report Notifications ✔️ ✔️ ✔️ ✔️
Agency & Enterprise
Multi-Account Management ✔️ ✔️ ✔️ ✔️
Consolidated Invoice Billing ❌ ❌ ❌ ✔️
SSO / SAML ❌ ❌ ❌ ✔️
Compliance (HIPAA, SOC 2, ISO) ❌ ❌ ❌ ✔️
Dedicated Support ❌ ❌ ❌ ✔️

 

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All your marketing analytics needs in one place

Stand out with dynamic, easy-to-use marketing analytics that turn your data into clear, actionable insights.

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Frequently asked questions

What is Lytical?

Lytical is an AI-powered analytics and insights platform that helps marketers, founders, and agencies understand what’s happening on their website — and what to do about it.

What is an event?

An event is any tracked user interaction such as page views, clicks, form submissions, or custom events sent through our script. Events are counted per site, not per user.

What happens if I go over my event limit?

This is one of the biggest anxieties for analytics tools.

We never stop tracking.

If you exceed your monthly event quota, you'll receive an alert and an option to upgrade your plan. Only your first 100,000 events will be accessible during the month. Events reset on the 1st of every month. 

You will never lose data.

 

Can I install Lytical on multiple websites?

Yes. Each site has its own tracking token, analytics, and insights.

Multi-site management is available on Pro and Enterprise plans.

Do I need technical skills to install Lytical?

No. You just paste a single script tag into your site’s <head>.

We provide setup guides for WordPress, Shopify, Webflow, and custom sites.

How does Lytical's AI work?

Our AI (Quincy) analyzes your site’s traffic, SEO performance, competitor movements, and marketing data to produce insights and recommendations.

Is my data private and secure?

Yes. Lytical is GDPR-compliant, uses encrypted data transit, and does not sell or share your data. Login options include password, passwordless, and all accounts have access to 2-factor authentication via authentication apps.
You control what data is collected and can delete it at any time.

How long does it take to see insights?

Within minutes of installing the tracking script, Quincy begins generating insights, SEO recommendations, and traffic breakdowns.
More advanced datasets (GA, GSC, Ads) sync within a few hours.

Can I cancel anytime?

Yes. You can cancel at any time with no penalties or hidden fees. When you cancel, your plan will end on your next billing date. You can continue using Lytical on the free plan for as long as you choose, and your data remains available until you delete your account.

Will Lytical slow down my website?

No. Lytical loads asynchronously from our CDN and does not block rendering.
The script is lightweight and optimized for performance.

How is Lytical different from Google Analytics and other analytics tools?

GA shows what happened. Lytical shows what to do about it.
Others analyze competitors. Lytical analyzes your site + competitors + your actual user sessions.
Lytical combines analytics, SEO, and AI insights into one platform.

Do you offer a free trial?

Yes, every account gets access to all features for the first 30 days. After 30 days, your site will be automatically downgraded to the free plan unless you upgrade to paid.
You can test Lytical using your live site data before committing.

Can I import historical data from other tools?

Yes, we support imports from Google Analytics. If you have other analytics platforms you want to import, you can send us a CSV and we will import the data for you. 

What happens to my data if I cancel?

If you cancel (downgrade your plan to free), your data will continue to accumulate until you turn off your site scans, tracking code, other other integrations.

The data is yours to export at any time, and if you choose to delete your account, all of your accounts data will be deleted immediately.

How many users can I have in my Lytical account?

As many as you want! We don't believe in pricing per seat and playing seat-swapping roulette. We want all members of your team to have access to the valuable insights Lytical offers to help you better understand your website opportunities.

What permissions are available in Lytical?

Lytical has three tiers of permissions:

  1. Regular users (access to insights, chats, channels, etc.)
  2. Admin users (access to add or delete sites, configure integrations, add or remove users, and modify settings.
  3. Billing users (single user responsible for choosing the plan, adding billing information, or cancelling/downgrading the plan).

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