Best Posthog Alternative For 2026 (and beyond!)
Marketing analytics without needing an engineering team.
The PostHog Proposition
PostHog is the open-source darling of product analytics. Engineers love it. But if you're a marketer without a technical background, you might find yourself lost in SQL queries and event schemas.
PostHog is powerful and developer-friendly. It offers:
- Product analytics with SQL access
- Feature flags and A/B testing
- Session recordings
- Self-hosting option for data control
- Open source transparency
But it's built for engineering and product teams who think in events, cohorts, and HogQL queries.
PostHog Pricing Model
PostHog offers a generous free tier (1M events/month), then charges usage-based pricing. Costs can be unpredictable - ~$0.00005 per event adds up fast at scale. A site with 100k monthly visitors tracking 20 events each = $100+/month.
A Marketer-Friendly Alternative
Lytical is built for marketers who want answers, not queries. Ask questions in plain English and get insights instantly - no SQL required.
You: "What's causing the drop in signups this week?"
Quincy: "Signups dropped 28% this week. Here's what I found: 1. Your Google Ads campaign 'Spring Sale' ended Tuesday - that was driving 35% of signup traffic 2. Mobile signup form has a new bug - 67% abandonment rate on iOS (up from 12%) 3. Organic traffic is stable, so it's not an SEO issue Recommendation: Fix the mobile form bug first - that's leaving 40+ signups/day on the table."
Feature Comparison
| Feature | Lytical | PostHog |
|---|---|---|
| Pricing model | Predictable tiers | Usage-based (can spike) |
| Primary audience | Marketers | Engineers/Product |
| Setup complexity | 5-minute script install | More configuration needed |
| AI assistant | Yes - natural language | SQL-based queries |
| Heatmaps | Built-in | Yes |
| Session recordings | Coming soon | Yes |
| SEO tracking | Built-in | No |
| Feature flags | No | Yes |
| A/B testing | No | Yes |
| Self-hosting | No | Yes (open source) |
| Conversion funnels | Yes | Yes |
| Learning curve | Minutes | Hours to days |
Who Should Use What
Choose PostHog if:
- You have engineering resources to implement and maintain
- You need feature flags and A/B testing
- Self-hosting and data control are requirements
- Your team thinks in events and SQL queries
- You're building a product and need product analytics
Choose Lytical if:
- You're a marketer without engineering support
- You want answers in English, not SQL
- You need SEO tracking alongside analytics
- Predictable pricing matters to your budget
- You want heatmaps and AI insights in one platform
The Lytical Advantage
- No SQL required: Ask Quincy questions in plain English
- Predictable costs: Know what you'll pay each month
- Marketing focus: Built for traffic, conversions, and SEO
- All-in-one: Analytics, heatmaps, and AI without multiple tools
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