Lytical vs Adobe Analytics
Get actionable insights without the enterprise implementation project.
The Adobe Analytics Reality
Adobe Analytics is the enterprise heavyweight. It's incredibly powerful - but it requires dedicated analysts, months of implementation, and six-figure annual contracts. For most companies, it's overkill.
Adobe Analytics offers:
- Deep segmentation and Analysis Workspace
- Attribution modeling
- Predictive analytics
- Integration with Adobe Experience Cloud
- Enterprise-grade data processing
Adobe Analytics Pricing
Adobe doesn't publish pricing - everything is custom enterprise quotes. Industry reports suggest contracts typically start at $100,000 - $500,000+/year depending on data volume and features. Implementation projects add more.
Enterprise Insights, Startup Simplicity
Lytical gives you actionable insights in minutes, not months. AI-powered analysis means you don't need a team of analysts to understand your data.
You: "What's driving our revenue this quarter?"
Quincy: "Here's your Q4 revenue attribution: By channel: 1. Organic Search: $234,567 (38%) - Your content strategy is paying off 2. Google Ads: $178,234 (29%) - Brand campaigns are most efficient 3. Email: $98,456 (16%) - Highest per-session value 4. Direct: $67,890 (11%) - Returning customers 5. Social: $36,123 (6%) - Lowest efficiency Key insights: - Your 'Enterprise Guide' blog post influenced $45K in revenue (assisted conversions) - Email has 3x the revenue per session vs. paid - opportunity to grow list - Google Ads brand terms have 8x ROAS vs. non-brand Recommendation: Shift 15% of non-brand Google budget to email list building. Based on your email conversion rates, this could add $30K+ revenue next quarter."
Feature Comparison
| Feature | Lytical | Adobe Analytics |
|---|---|---|
| Pricing | From $0/mo | $100,000+/year |
| Setup time | 5 minutes | Months |
| AI assistant | Yes - Quincy | Limited AI features |
| Heatmaps | Built-in | No (separate tool) |
| SEO tracking | Built-in | No |
| Deep segmentation | Good | Excellent |
| Attribution modeling | Yes | Advanced |
| Predictive analytics | AI-driven | Statistical models |
| Implementation required | No | Yes (consultants) |
| Analysts required | No - ask Quincy | Yes (dedicated team) |
| Enterprise compliance | GDPR | Full enterprise |
Who Should Use What
Choose Adobe Analytics if:
- You're a Fortune 500 with dedicated analytics teams
- You need deep integration with Adobe Experience Cloud
- Enterprise compliance and SLAs are mandatory
- You have $100K+ annual analytics budget
- Statistical modeling is a core requirement
Choose Lytical if:
- You want insights without hiring analysts
- 5-minute setup beats 6-month implementation
- AI-powered answers are more valuable than raw data
- Heatmaps and SEO tracking matter
- You prefer affordable, transparent pricing
The Lytical Advantage
- Instant value: Start in minutes, not months
- No analysts needed: Quincy answers your questions
- Complete platform: Analytics + heatmaps + SEO
- Accessible pricing: 1000x cheaper than Adobe