Lytical vs AgencyAnalytics
Go beyond pretty reports - give clients AI-powered insights.
The AgencyAnalytics Model
AgencyAnalytics is built specifically for marketing agencies who need to report to clients. It pulls data from many sources into white-labeled dashboards and automated reports.
AgencyAnalytics offers:
- 80+ marketing integrations
- White-label client dashboards
- Automated report scheduling
- SEO tools (rank tracking, audits)
- Custom branding and domains
Reports That Explain Themselves
What if your client reports included AI-generated insights? Lytical's Quincy can explain what the data means and recommend next steps - making your reports more valuable.
You: "Generate a summary for my client's monthly report"
Quincy: "Here's your client summary for November: Executive Summary: Strong month overall with traffic up 23% and leads up 18%. Google Ads efficiency improved significantly. Key Wins: - Organic traffic grew 31% - content strategy is working - Google Ads CPA dropped from $67 to $48 (28% improvement) - 'Industry Guide' blog post now ranks #3 for primary keyword - Email open rates hit 34% (up from 26%) Areas of Focus: - LinkedIn Ads underperforming at $142 CPA - recommend pausing - Mobile conversion rate is 40% lower than desktop - UX issue - Facebook reach declining - algorithm changes affecting organic Recommendations for December: 1. Shift LinkedIn budget to Google Ads (proven performer) 2. Prioritize mobile checkout optimization 3. Test video content on Facebook to combat reach decline This positions the client for strong Q1 if mobile issues are resolved."
Feature Comparison
| Feature | Lytical | AgencyAnalytics |
|---|---|---|
| AI insights | Yes - Quincy | No |
| Heatmaps | Built-in | No |
| White-label | No | Yes |
| Client logins | Yes | Yes |
| SEO tracking | Built-in | Built-in |
| 80+ integrations | Core platforms | Yes |
| Automated reports | Email & Slack | Email & PDF |
| Custom branding | No | Yes |
| Anomaly detection | Automatic | No |
| Own data collection | Yes | Aggregates others |
Who Should Use What
Choose AgencyAnalytics if:
- White-label branding is essential
- You need 80+ integrations
- Custom client domains matter
- PDF report generation is required
Choose Lytical if:
- AI-generated insights add value to reports
- Heatmaps differentiate your services
- You want analytics + behavior in one tool
- Clients value recommendations, not just data
The Lytical Advantage
- AI summaries: Generate client insights automatically
- Behavior data: Heatmaps add value competitors can't offer
- Recommendations: Reports that tell clients what to do