Lytical vs Amplitude
Marketing analytics without the data science degree.
The Amplitude Challenge
Amplitude is the enterprise standard for product analytics. It's incredibly powerful - if you have a data team to run it. For marketers, it often feels like bringing a rocket ship to a road trip.
Amplitude excels at deep product analytics:
- Behavioral cohorts and user segmentation
- Experimentation and A/B testing
- Customer data platform features
- Complex event taxonomies
But for marketing teams focused on traffic, conversions, and campaign performance, Amplitude is often overkill - and the learning curve is steep.
Amplitude Pricing Reality
Amplitude offers a free tier, but paid plans require talking to sales. Enterprise customers report paying $40,000 - $100,000+/year depending on MTUs and features. Pricing is opaque and requires negotiation.
Marketing Analytics, Not Data Science
Lytical is built for marketers, not data scientists. Ask questions in plain English, get answers instantly, and focus on marketing - not learning a new analytics platform.
You: "Which landing pages are converting best from paid ads?"
Quincy: "Here are your paid ad landing pages ranked by conversion rate: 1. /demo-request - 8.2% conversion (142 conversions) 2. /free-trial - 5.7% conversion (287 conversions) 3. /pricing - 3.1% conversion (98 conversions) 4. /features - 1.2% conversion (34 conversions) The /demo-request page converts best, but /free-trial drives more total conversions due to 5x the traffic. Consider shifting more ad budget to /demo-request - a 2x traffic increase there would add ~140 conversions/month."
Feature Comparison
| Feature | Lytical | Amplitude |
|---|---|---|
| Pricing | From $0/mo, transparent | Free tier, enterprise custom |
| Primary focus | Marketing analytics | Product analytics |
| AI assistant | Natural language Q&A | AI features in enterprise |
| Learning curve | Minutes | Weeks to months |
| Traffic source analysis | Core feature | Requires setup |
| Heatmaps | Built-in | No |
| SEO tracking | Built-in | No |
| Behavioral cohorts | Basic segmentation | Advanced |
| Experimentation | No | Yes |
| Data warehouse sync | No | Yes |
| Conversion funnels | Yes | Yes (advanced) |
| Team required | No | Data/analytics team helpful |
Who Should Use What
Choose Amplitude if:
- You have a dedicated analytics or data team
- You need advanced behavioral cohort analysis
- Experimentation/A/B testing is critical
- You're a large product-led SaaS company
- You need CDP and data warehouse integrations
Choose Lytical if:
- You're a marketer without a data team
- You need traffic, conversion, and SEO analytics
- You want answers in English, not event properties
- Heatmaps and user behavior matter
- You prefer predictable, affordable pricing
The Lytical Advantage
- Marketing-first: Built for marketers, not product analysts
- Instant answers: Ask Quincy instead of building reports
- Complete picture: Analytics + heatmaps + SEO in one tool
- Accessible: No data team or training required
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