Lytical vs Clicky
Real-time analytics plus AI that explains what the data means.
The Clicky Veteran
Clicky has been providing real-time web analytics since 2007. It's a reliable, no-nonsense analytics tool known for:
- True real-time visitor tracking
- Individual visitor monitoring ("spy" view)
- Heatmaps (on higher plans)
- Uptime monitoring
- Simple, fast interface
Clicky is straightforward and dependable. But it shows you data without explaining what it means or what to do about it.
Analytics That Explain Themselves
Lytical adds AI to your analytics. Real-time data is great, but knowing what to do with it is better. Ask Quincy questions and get actionable insights.
You: "I see a traffic spike right now. What's causing it?"
Quincy: "You're getting a traffic spike from Hacker News. Here's what I see: Source: news.ycombinator.com Article: Your blog post 'Why We Switched from GA4' was submitted 2 hours ago Current visitors: 847 (vs. average 45) Page: /blog/ga4-switch Behavior so far: - Bounce rate: 72% (high - typical for HN traffic) - Avg time on page: 4:32 (good - they're reading) - Signups so far: 12 (1.4% conversion) This is good exposure but low-intent traffic. HN visitors are curious but rarely convert immediately. Recommendation: Add an email capture for 'future updates' on that post - HN readers often subscribe even if they don't buy. You could capture 50-100 emails from this spike."
Feature Comparison
| Feature | Lytical | Clicky |
|---|---|---|
| Real-time analytics | Yes | Yes |
| AI insights | Yes - Quincy | No |
| Heatmaps | All plans | Premium only |
| SEO tracking | Built-in | No |
| Individual visitor view | Session-based | Yes ("Spy") |
| Uptime monitoring | Yes | Yes |
| Ad integrations | Google, Meta, LinkedIn | No |
| Anomaly detection | Automatic alerts | No |
| Conversion funnels | Yes | Basic goals |
| Privacy-friendly | Yes | Yes |
Who Should Use What
Choose Clicky if:
- Individual visitor tracking ("spy" mode) is essential
- You prefer a veteran, stable platform
- You just need straightforward stats
- Budget is very tight (free tier available)
Choose Lytical if:
- You want AI to explain your analytics
- Heatmaps on all plans matters
- SEO tracking is important
- You want ad platform integrations
The Lytical Advantage
- AI-powered: Ask questions, get answers
- Modern stack: Ad integrations, SEO, heatmaps included
- Proactive alerts: Know when something changes