Lytical vs Crazy Egg
The heatmap pioneer meets the all-in-one analytics platform.
The Crazy Egg Legacy
Crazy Egg pioneered heatmaps back in 2006. It's a trusted name for visualizing user behavior. But like other heatmap tools, it's just one piece of the puzzle - you still need separate analytics, SEO, and reporting tools.
Crazy Egg offers:
- Heatmaps (click, scroll, move)
- Session recordings
- A/B testing
- Basic traffic analytics
- Surveys and CTAs
Heatmaps + Complete Analytics
Lytical combines heatmaps with full marketing analytics and AI insights. See where users click AND understand where they came from, which campaigns work, and what to do next.
You: "Why aren't users clicking my CTA?"
Quincy: "I analyzed your homepage CTA performance: Heatmap insights: - Only 12% of visitors click the primary CTA - 34% of clicks go to navigation instead - Mobile users scroll past CTA without seeing it (it's below fold) Traffic context: - Users from paid ads (high intent) click at 18% - Organic visitors click at only 8% - The CTA says 'Get Started' but organic users are still researching Recommendations: 1. Make CTA sticky on mobile so it's always visible 2. Test 'See How It Works' for organic traffic (lower commitment) 3. Add social proof near CTA - competitors with testimonials convert 2x better"
Feature Comparison
| Feature | Lytical | Crazy Egg |
|---|---|---|
| Heatmaps | Yes | Yes |
| Click tracking | Yes | Yes |
| Scroll maps | Yes | Yes |
| Session recordings | Coming soon | Yes |
| A/B testing | No | Yes |
| AI insights | Yes - Quincy | No |
| Full traffic analytics | Yes | Basic |
| SEO tracking | Built-in | No |
| Conversion funnels | Yes | Basic |
| Ad platform integrations | Google, Meta, LinkedIn | No |
| Anomaly detection | Automatic | No |
Who Should Use What
Choose Crazy Egg if:
- A/B testing is a core requirement
- You already have analytics covered elsewhere
- Session recordings are essential right now
- You prefer a specialized heatmap tool
Choose Lytical if:
- You want heatmaps + full analytics in one tool
- AI-powered insights appeal to you
- SEO tracking matters
- You want to consolidate your tool stack
The Lytical Advantage
- All-in-one: Heatmaps + analytics + SEO + AI
- AI explains behavior: Quincy tells you why users behave the way they do
- Traffic context: Connect behavior to traffic sources and campaigns
Get heatmaps with the complete marketing analytics picture.
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