Lytical vs DashThis
Marketing dashboards that explain themselves - with AI built in.
The DashThis Approach
DashThis is great at pulling data together into pretty reports. But it's a reporting tool, not an analytics platform. You still need to interpret the data yourself - DashThis just makes it look nice.
DashThis specializes in:
- Connecting to 30+ marketing data sources
- Building custom dashboards with drag-and-drop
- White-label reporting for agencies
- Automated report scheduling
It's a solid reporting tool for agencies who need to send pretty PDFs to clients. But it's pulling data from other sources - it doesn't collect its own analytics, doesn't have heatmaps, and can't explain what the data means.
DashThis Pricing
DashThis starts at $49/month for 3 dashboards. The Professional plan is $149/month for 10 dashboards, and Business is $289/month for 25 dashboards. Agency plans go higher. And you still need to pay for the data sources you're connecting.
Dashboards That Explain Themselves
Lytical doesn't just show you data - it explains what it means. Ask Quincy questions about your metrics and get plain-English answers. No more staring at charts wondering what to do.
You: "Summarize my marketing performance this month for my client report"
Quincy: "Here's your October marketing summary: Traffic & Engagement: - Total sessions: 34,567 (+18% vs September) - Organic traffic grew 24%, now 45% of total - Bounce rate improved from 62% to 54% Paid Performance: - Google Ads: 423 conversions at $42 CPA (down from $51) - Meta Ads: 287 conversions at $38 CPA - Total ad spend: $31,240 with 3.2 ROAS Key Wins: - Blog post 'Industry Guide 2024' driving 34% of organic traffic - New landing page increased Google Ads conversion rate by 22% - Mobile experience improvements reduced bounce rate by 15% Areas to Watch: - LinkedIn Ads underperforming ($94 CPA) - recommend pausing or restructuring - Organic rankings dropped for 'competitor comparison' keyword Overall: Strong month with improving efficiency. Recommend shifting LinkedIn budget to Google Ads where performance is proven."
Feature Comparison
| Feature | Lytical | DashThis |
|---|---|---|
| Pricing | From $0/mo | From $49/mo |
| AI-powered insights | Yes - Ask anything | No |
| Own data collection | Yes - tracking script | No - aggregates other sources |
| Heatmaps | Built-in | No |
| SEO tracking | Built-in | Via integrations only |
| Google Ads integration | Yes | Yes |
| Meta Ads integration | Yes | Yes |
| Custom dashboards | Preset + AI | Drag-and-drop builder |
| White-label reports | No | Yes |
| Report automation | Email & Slack | Email & PDF |
| Anomaly detection | Automatic alerts | No |
| Natural language queries | Ask Quincy anything | No |
Who Should Use What
Choose DashThis if:
- You're an agency needing white-label client reports
- Custom drag-and-drop dashboard building is essential
- You need to aggregate 30+ different data sources
- PDF report generation is a core requirement
- You have analysts to interpret the data
Choose Lytical if:
- You want dashboards that explain themselves
- AI-powered insights matter more than custom layouts
- You need heatmaps and behavior tracking too
- You prefer asking questions over building reports
- You want analytics + reporting in one platform
The Lytical Advantage
- AI-first: Ask Quincy to explain your data in plain English
- Complete platform: Analytics + heatmaps + SEO + reporting
- Automatic insights: Anomaly detection and recommendations built in
- No interpretation needed: Quincy tells you what to do, not just what happened
Ready for Smarter Dashboards?
Get marketing dashboards that explain themselves with AI-powered insights.
Start Free Trial