Lytical vs Databox
Beyond pretty dashboards - analytics that explain themselves.
The Databox Approach
Databox excels at pulling metrics into beautiful dashboards. It connects to 100+ data sources and makes great-looking reports. But it's a display layer - it doesn't collect data or explain what it means.
Databox offers:
- 100+ integrations to pull data from
- Drag-and-drop dashboard builder
- Mobile app for metrics on the go
- Goal tracking and scorecards
- TV mode for office displays
Dashboards That Think
Lytical doesn't just display your data - it explains what it means. Ask Quincy questions and get insights, not just charts.
You: "How are we tracking against our Q4 goals?"
Quincy: "Here's your Q4 goal progress (6 weeks in): On track: - Website traffic: 78% of goal (45,678 / 58,000) - Trending to hit 105% - Conversion rate: 3.2% vs 3.0% goal - Already exceeded At risk: - MQLs: 42% of goal (423 / 1,000) - Trending to miss by 20% - Ad ROAS: 2.8x vs 3.5x goal - $12K under target Analysis: Your traffic and conversion are strong, but MQLs are lagging because top-of-funnel content isn't converting to leads. The 'Industry Report' gated content has 0.8% conversion vs 2.4% for your product demos. Recommendations: 1. Promote product demos over gated reports in ads 2. Add demo CTAs to high-traffic blog posts 3. Consider reducing Google Ads non-brand spend (low ROAS) and shifting to retargeting If you make these changes now, you can still hit 90% of MQL goal."
Feature Comparison
| Feature | Lytical | Databox |
|---|---|---|
| AI insights | Yes - Quincy | No |
| Own data collection | Yes | No (aggregates others) |
| Heatmaps | Built-in | No |
| SEO tracking | Built-in | Via integrations |
| Dashboard builder | Preset + AI | Full drag-and-drop |
| Mobile app | Responsive web | Native app |
| TV mode | No | Yes |
| Goal tracking | Yes | Yes |
| Anomaly detection | Automatic | Basic alerts |
| 100+ integrations | Core platforms | Yes |
Who Should Use What
Choose Databox if:
- Custom dashboard building is the primary need
- You need to aggregate 50+ data sources
- TV dashboards for the office matter
- Native mobile app is important
Choose Lytical if:
- You want dashboards that explain themselves
- Heatmaps and behavior data matter
- AI-powered insights are more valuable than custom layouts
- You want analytics + reporting in one platform
The Lytical Advantage
- AI-first: Ask questions, get answers and recommendations
- Complete data: Collect + analyze + report in one tool
- Behavior insights: Heatmaps show the "why" behind metrics