Lytical vs Fathom
Both privacy-first. Lytical adds AI, heatmaps, and SEO.
Fathom Does One Thing Well
Fathom is a fantastic privacy-focused analytics tool. It's simple, fast, and doesn't track personal data. If you just want clean pageview stats without the privacy concerns of Google Analytics, Fathom delivers.
Fathom's philosophy is "less is more" - and that's genuinely valuable. You get:
- Simple, beautiful dashboard
- Privacy-first, GDPR compliant
- Fast-loading script
- Basic event tracking
- Email reports
But if you need more than pageview counts - if you want to understand WHY visitors behave the way they do - that's where Lytical adds value.
The AI Difference
You: "My homepage bounce rate seems high. What's going on?"
Quincy: "Your homepage bounce rate is 68%, which is above average. Here's what I found: Heatmap analysis: 72% of visitors never scroll past the hero section. Your value proposition text is below the fold on mobile. Traffic insight: Bounce rate varies dramatically by source: - Organic search: 52% (good) - Social: 81% (they're expecting different content) - Direct: 64% (returning visitors, acceptable) Your social traffic is bouncing because your tweets promise 'analytics tips' but your homepage leads with pricing. Consider a dedicated landing page for social traffic, or update your social content to match your homepage."
Fathom tells you the bounce rate. Lytical tells you why it's happening and what to do about it.
Feature Comparison
| Feature | Lytical | Fathom |
|---|---|---|
| Privacy-friendly | Yes | Yes |
| GDPR compliant | Yes | Yes |
| Cookieless option | Yes | Yes |
| Simple dashboard | Yes | Yes |
| AI assistant | Yes - Quincy | No |
| Heatmaps | Built-in | No |
| SEO keyword tracking | Built-in | No |
| Competitor monitoring | Built-in | No |
| Anomaly detection | Automatic alerts | No |
| Conversion funnels | Yes | Basic events |
| Site auditing | Built-in | No |
| Email reports | Yes | Yes |
| Uptime monitoring | Yes | Yes |
What You Get Beyond Basic Analytics
With Fathom
- Pageviews and visitors
- Referrer sources
- Top pages
- Device/browser data
- Basic event tracking
- Uptime monitoring
Great for: "How much traffic did I get?"
With Lytical
- Everything Fathom offers, plus:
- AI that explains your data
- Heatmaps and click tracking
- SEO keyword rankings
- Competitor tracking
- Automated anomaly alerts
- Conversion funnels
- Site health audits
Great for: "What should I do to grow?"
Pricing Comparison
| Monthly Pageviews | Lytical | Fathom |
|---|---|---|
| Up to 10k | Free | $14/mo |
| Up to 100k | $19/mo | $14/mo |
| Up to 1M | $49/mo | $54/mo |
At the free tier, Lytical is free while Fathom costs $14/month. At higher volumes, you get AI, heatmaps, SEO, and more for similar or lower pricing.
When to Choose Lytical Over Fathom
- You want answers, not just numbers: Quincy explains what your data means
- You need heatmaps: See where visitors actually engage
- You track SEO: Monitor keywords and competitors in one place
- You want proactive alerts: Get notified when traffic patterns change
- You're on a budget: Free tier with more features than Fathom's paid plan
Ready for More Than Pageviews?
Keep the privacy you value. Add the insights you need.
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