Lytical vs FullStory
User behavior insights without the enterprise contract.
The FullStory Investment
FullStory is the enterprise gold standard for session replay. It captures everything users do on your site and lets you analyze it in incredible detail. But it's priced for enterprise budgets with dedicated UX research teams.
FullStory excels at:
- Pixel-perfect session recordings
- Frustration detection (rage clicks, error clicks)
- Advanced search and filtering
- Product analytics and journey mapping
- Enterprise security and compliance
For large product teams doing serious UX research, FullStory delivers. But for marketing teams focused on traffic, conversions, and campaign performance, it's enterprise software for a marketing problem.
FullStory Pricing
FullStory doesn't publish pricing - everything requires a sales call. Industry reports suggest contracts typically start at $10,000 - $50,000+/year depending on session volume. This is enterprise software with enterprise pricing.
Marketing-Focused User Insights
Lytical gives you heatmaps, click tracking, and AI-powered behavior insights at marketing-friendly pricing. Understand where users click and scroll without a five-figure annual contract.
You: "Users aren't clicking my signup button. What's wrong?"
Quincy: "I analyzed your signup page behavior: Heatmap findings: - Only 34% of visitors scroll far enough to see the signup button - Most clicks are on your navigation menu (users looking for pricing) - Mobile users are tapping on your feature images expecting them to be links The problem: Your signup CTA is below three long feature sections. Users are getting distracted or leaving before they reach it. Quick fixes: 1. Add a sticky CTA that follows users as they scroll 2. Move a signup button above the fold 3. Add pricing link to nav (users are looking for it)"
Feature Comparison
| Feature | Lytical | FullStory |
|---|---|---|
| Pricing | From $0/mo | $10,000+/year |
| Sales call required | No | Yes |
| Heatmaps | Yes | Yes |
| Click tracking | Yes | Yes |
| Scroll maps | Yes | Yes |
| Session recordings | Coming soon | Yes (comprehensive) |
| Frustration detection | Basic | Advanced |
| AI insights | Yes - Quincy | Limited |
| Traffic analytics | Full suite | No |
| SEO tracking | Built-in | No |
| Conversion funnels | Yes | Yes |
| Setup complexity | 5 minutes | Implementation project |
Who Should Use What
Choose FullStory if:
- You have a dedicated UX research team
- Detailed session recordings are essential
- Enterprise security/compliance is required
- You have $10,000+/year budget for behavior analytics
- You need advanced frustration detection
Choose Lytical if:
- You need heatmaps as part of marketing analytics
- You want behavior insights without enterprise pricing
- Traffic sources and conversions matter too
- AI-powered analysis appeals to you
- You want one tool, not a specialized point solution
The Lytical Advantage
- Accessible: Heatmaps without enterprise contracts
- Complete: Behavior insights + traffic analytics + SEO
- AI-powered: Quincy explains what your heatmaps mean
- Self-serve: No sales calls or implementation projects
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