Lytical vs Hotjar
Get heatmaps and full analytics without juggling multiple tools.
The Hotjar + Analytics Stack Problem
Hotjar is excellent for heatmaps and recordings. But it's just one piece of the puzzle. You still need a separate analytics tool to understand your traffic, conversions, and marketing performance.
With Hotjar, you see WHERE users click and scroll. But to understand:
- Where those users came from
- Which campaigns drive conversions
- How your SEO is performing
- What your conversion funnels look like
...you need Google Analytics or another tool. That means two dashboards, two scripts, and two subscriptions.
The Typical Stack
Most marketers end up with: Google Analytics (traffic) + Hotjar (heatmaps) + Ahrefs/Semrush (SEO) = 3 tools, 3 logins, 3 bills.
What if you could have it all in one place?
One Platform, Complete Picture
Lytical combines heatmaps, analytics, SEO tracking, and AI insights in a single platform. See where users click AND understand the full marketing picture.
You: "My pricing page has a 70% bounce rate. What's going on?"
Quincy: "I looked at your pricing page behavior: Heatmap insights: 45% of visitors scroll past the pricing table to look for a 'free trial' button that doesn't exist. Mobile users are rage-clicking on the comparison checkmarks (they expect them to be links). Traffic insight: 60% of pricing page visitors come from your 'affordable alternative' blog post - they're expecting to see a free tier prominently. Recommendation: Add a clear 'Start Free' CTA above the fold. Your competitors all show the free option first."
Feature Comparison
| Feature | Lytical | Hotjar |
|---|---|---|
| Heatmaps | Yes | Yes |
| Click tracking | Yes | Yes |
| Scroll maps | Yes | Yes |
| Session recordings | Coming soon | Yes |
| Traffic analytics | Full analytics | No |
| Traffic sources | Yes | No |
| Conversion funnels | Yes | Basic |
| SEO tracking | Built-in | No |
| AI insights | Yes - Quincy | AI surveys |
| User surveys | No | Yes |
| User interviews | No | Yes (Engage) |
| Anomaly detection | Automatic alerts | No |
Who Should Use What
Choose Hotjar if:
- You only need heatmaps and session recordings
- You want user feedback via surveys and polls
- You're already happy with your analytics tool
- User interviews are part of your research process
- You don't mind managing multiple tools
Choose Lytical if:
- You want heatmaps AND analytics in one tool
- You're tired of switching between dashboards
- You need SEO tracking alongside behavior data
- You want AI that connects the dots across all your data
- You prefer one subscription over three
The Lytical Advantage
- All-in-one: Heatmaps + analytics + SEO in a single dashboard
- Connected insights: AI that explains behavior in context of traffic sources
- Simpler stack: One tool instead of three
- One bill: Predictable, affordable pricing
Ready to Simplify Your Analytics Stack?
Get heatmaps, traffic analytics, and SEO insights in one platform.
Start Free Trial