Lytical vs HubSpot Analytics
Get the analytics you need without buying an entire marketing platform.
The HubSpot Analytics Reality
HubSpot has analytics, but it's bundled with everything else. To get meaningful analytics features, you often need to upgrade to expensive tiers - and you're paying for email marketing, CRM, and automation whether you need them or not.
HubSpot's analytics are spread across their platform:
- Basic traffic analytics in the free tier
- Better reporting in Starter ($20/month)
- Custom reports and attribution in Professional ($890/month)
- Advanced analytics and AI in Enterprise ($3,600/month)
HubSpot Analytics Pricing
HubSpot's free tier has basic analytics. But features like custom reports, attribution reporting, and AI insights require Professional ($890/month) or Enterprise ($3,600/month). You can't buy analytics separately - it's bundled with the full Marketing Hub.
What's Locked Behind Higher Tiers
- Custom report builder: Professional+ ($890+/mo)
- Multi-touch attribution: Professional+ ($890+/mo)
- AI-powered insights (Breeze): Professional+ ($890+/mo)
- Advanced dashboards: Professional+ ($890+/mo)
- Predictive analytics: Enterprise ($3,600/mo)
Analytics Without the Platform Tax
Lytical gives you powerful analytics with AI insights at every tier. No need to buy an entire marketing platform just to get the reporting you need.
You: "How are my marketing channels performing?"
Quincy: "Here's your channel performance for the last 30 days: By conversions: 1. Organic Search: 567 conversions (3.8% rate) - Your best channel 2. Google Ads: 423 conversions (2.9% rate) - $42 CPA 3. Email: 312 conversions (4.2% rate) - Highest conversion rate 4. Meta Ads: 198 conversions (1.8% rate) - $56 CPA 5. Direct: 156 conversions (2.1% rate) Insights: - Email has your highest conversion rate but lowest volume - opportunity to increase sends - Meta Ads CPA is 33% higher than Google Ads - consider reallocating budget - Organic is driving 34% of conversions at $0 cost - your content strategy is working Recommendation: Shift 20% of Meta budget to Google Ads and increase email frequency. This could add ~80 conversions/month at better efficiency."
Feature Comparison
| Feature | Lytical | HubSpot Analytics |
|---|---|---|
| Pricing for full analytics | From $0/mo | $890+/mo (Professional) |
| AI-powered insights | All tiers - Quincy | Professional+ only (Breeze) |
| Heatmaps | Built-in | No |
| SEO tracking | Built-in | Professional+ only |
| Traffic analytics | Yes | Yes (basic in free) |
| Conversion tracking | Yes | Yes |
| Attribution reporting | Yes | Professional+ only |
| Custom dashboards | Yes | Professional+ only |
| Anomaly detection | Automatic alerts | No |
| Works with any stack | Yes | Best with HubSpot |
| Email marketing included | No | Yes |
| CRM included | No | Yes |
Who Should Use What
Choose HubSpot if:
- You want an all-in-one marketing platform
- Email marketing and automation are core needs
- You need CRM integration built in
- You have budget for Professional tier ($890+/mo)
- You want everything from one vendor
Choose Lytical if:
- You need powerful analytics without the platform tax
- You already have email/CRM tools you like
- AI insights at affordable pricing matters
- Heatmaps and user behavior tracking are valuable
- You want best-of-breed analytics, not bundled features
The Lytical Advantage
- No bundling: Pay for analytics, not an entire platform
- AI at every tier: Quincy available from free plan up
- Heatmaps included: User behavior insights built in
- Works with anything: Complement your existing stack
Already Using HubSpot?
Lytical works alongside HubSpot. Keep HubSpot for email and CRM, add Lytical for advanced analytics, heatmaps, and AI insights that don't require a Professional upgrade.
Ready for Analytics Without the Platform Tax?
Get powerful marketing analytics with AI insights at a fraction of the cost.
Start Free Trial