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Lytical vs Maropost

Marketing analytics without the enterprise marketing cloud overhead.

The Maropost Platform

Maropost is an enterprise marketing cloud built for e-commerce and retail. It's a comprehensive platform with email, SMS, social, and analytics - but it's designed for large organizations with big budgets and dedicated marketing ops teams.

Maropost Marketing Cloud includes:

  • Email marketing automation
  • SMS and mobile messaging
  • Social media management
  • Journey orchestration
  • Built-in analytics and reporting
  • E-commerce integrations

If you're a large e-commerce operation needing a full marketing cloud, Maropost delivers. But if you need focused analytics with AI insights, you're paying for a lot of capabilities you may not use.

Maropost Pricing

Maropost doesn't publish pricing publicly - it's enterprise sales-driven. Industry reports suggest plans start around $500-1,000+/month and scale based on contacts, features, and volume. Annual contracts are typical.

Focused Analytics with AI

Lytical gives you powerful marketing analytics with AI insights - without the marketing cloud complexity. Get the insights you need at a price that makes sense.
You: "How is my e-commerce funnel performing?"
Quincy: "Here's your e-commerce funnel for the last 30 days: Funnel stages: 1. Homepage visits: 45,678 2. Product page views: 23,456 (51% of homepage) 3. Add to cart: 8,234 (35% of product views) 4. Checkout started: 4,567 (55% of carts) 5. Purchase completed: 2,891 (63% of checkouts) Overall conversion: 6.3% (homepage to purchase) Drop-off analysis: - Biggest leak: Product page → Add to cart (65% drop-off) - Heatmaps show 'Add to Cart' button is below fold on mobile - Users who view 3+ products convert at 12% vs 4% for single-product viewers Recommendations: 1. Move 'Add to Cart' higher on mobile product pages 2. Add 'Related Products' section to encourage multi-product viewing 3. Test sticky add-to-cart bar on mobile"

Feature Comparison

Feature Lytical Maropost
Pricing From $0/mo $500+/mo (enterprise)
Self-serve signup Yes Sales call required
AI-powered insights Yes - Quincy Limited AI features
Website analytics Full suite Yes
Heatmaps Built-in No
SEO tracking Built-in No
E-commerce funnels Yes Yes
Email marketing No Yes (core feature)
SMS marketing No Yes
Social media management No Yes
Journey orchestration No Yes
Anomaly detection Automatic alerts Limited
Setup complexity 5 minutes Implementation project

Who Should Use What

Choose Maropost if:

  • You need a complete marketing cloud (email, SMS, social)
  • You're a large e-commerce operation with dedicated marketing ops
  • Journey orchestration across channels is essential
  • You have budget for enterprise marketing software
  • You want everything from one vendor

Choose Lytical if:

  • You need focused analytics with AI insights
  • You already have email/SMS tools you like
  • Heatmaps and user behavior tracking matter
  • SEO tracking is part of your analytics needs
  • You want fast setup without enterprise sales cycles

The Lytical Advantage

  • Analytics-focused: Deep insights without marketing cloud overhead
  • AI-first: Quincy explains your data and recommends actions
  • Heatmaps included: See user behavior, not just metrics
  • Instant setup: Start in minutes, not months

Use Lytical Alongside Maropost

Already using Maropost for email and automation? Lytical complements it by adding heatmaps, deeper website analytics, SEO tracking, and AI-powered insights that Maropost doesn't provide.

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Get powerful analytics with AI insights - without the enterprise marketing cloud complexity.

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