Lytical vs Moz
SEO tracking integrated with your analytics - not a separate subscription.
The Moz Legacy
Moz pioneered the SEO tools industry. Their Domain Authority metric is an industry standard. But like other dedicated SEO suites, Moz Pro is built for SEO professionals - not marketers who need SEO as part of their overall analytics.
Moz Pro is known for:
- Domain Authority and Page Authority metrics
- Link Explorer for backlink analysis
- Keyword Explorer with difficulty scores
- Site crawl and technical SEO audits
- The legendary Whiteboard Friday educational content
If you're an SEO specialist, Moz's tools and education are invaluable. But for marketing teams who need keyword tracking alongside their traffic and conversion data, it's another tool to manage and pay for.
Moz Pro Pricing
Moz Pro starts at $99/month for the Starter plan (billed annually). The Medium plan is $179/month, and Large is $299/month. Plus there's a $99/month add-on for STAT (enterprise rank tracking). That's $1,188 - $4,776/year for SEO tools alone.
SEO Within Your Analytics
Lytical includes SEO keyword tracking as part of your analytics. Monitor rankings, track competitors, and see how organic search drives conversions - all in one platform with AI-powered insights.
You: "Which keywords should I focus on improving?"
Quincy: "Based on your current rankings and traffic potential, here are your priority keywords: High opportunity (positions 4-10, high traffic potential): 1. 'website analytics tool' - position #7, ~2,400 monthly searches 2. 'heatmap software' - position #5, ~1,800 monthly searches 3. 'google analytics alternative' - position #9, ~3,100 monthly searches These keywords are on page 1 but not in top 3. Moving up 2-3 positions could 2-3x your organic traffic from each. Your 'google analytics alternative' page converts at 4.2% - that's your highest converting organic landing page. Prioritize that keyword for maximum revenue impact."
Feature Comparison
| Feature | Lytical | Moz Pro |
|---|---|---|
| Pricing | From $0/mo | From $99/mo |
| Website analytics | Full suite | No |
| Keyword rank tracking | Yes | Yes |
| Competitor monitoring | Yes | Yes |
| Domain Authority | No | Yes (industry standard) |
| Backlink analysis | No | Link Explorer |
| Keyword research | Basic | Keyword Explorer |
| AI assistant | Yes - Quincy | No |
| Heatmaps | Built-in | No |
| Conversion tracking | Yes | No |
| Site audits | Yes | Yes (technical SEO) |
| Traffic sources | All channels | No (SEO only) |
Who Should Use What
Choose Moz if:
- SEO is your primary focus
- Domain Authority matters for your reporting
- You need comprehensive backlink analysis
- Keyword research drives your content strategy
- You value Moz's educational resources
Choose Lytical if:
- You need SEO as part of complete marketing analytics
- Rank tracking and competitor monitoring are sufficient
- You want heatmaps and conversion data too
- AI-powered insights appeal to you
- You prefer one integrated platform
The Lytical Advantage
- Integrated: SEO + analytics + heatmaps in one dashboard
- Affordable: SEO tracking without $1,000+/year
- AI-first: Get SEO recommendations in plain English
- Full picture: See how SEO drives actual conversions
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