Lytical vs Plausible
Both are simple and privacy-friendly. Only one has AI.
We Love Plausible (But We Built Something Different)
Plausible is a fantastic tool. It's simple, privacy-focused, and a breath of fresh air compared to Google Analytics. If you're choosing between GA and Plausible, pick Plausible.
But if you want more than just pageview counts—if you want to actually understand your data and get actionable insights—that's where Lytical comes in.
The Key Difference: AI-Powered Insights
You: "Why did my traffic drop last Tuesday?"
Quincy: "Your traffic dropped 34% on Tuesday. Looking at your data, this coincides with your /pricing page returning 404 errors starting at 2pm. 89% of the lost traffic was to that page from your Google Ads campaign. The page was restored Wednesday at 9am and traffic recovered by Thursday."
With Plausible, you'd see the traffic drop. With Lytical, you understand why it happened and what to do about it.
Feature Comparison
| Feature | Lytical | Plausible |
|---|---|---|
| Simple dashboard | Yes | Yes |
| Privacy-friendly | Yes | Yes |
| Cookieless tracking | Yes | Yes |
| GDPR compliant | Yes | Yes |
| AI chat assistant | Yes - Quincy | No |
| Heatmaps | Built-in | No |
| Anomaly detection | Automatic alerts | No |
| SEO keyword tracking | Built-in | No |
| Competitor monitoring | Built-in | No |
| Scheduled reports | Email & Slack | Email only |
| Conversion funnels | Yes | Basic goals |
| Site auditing | Built-in | No |
What You Get Beyond Simple Analytics
With Plausible
- Pageviews and visitors
- Traffic sources
- Top pages
- Geographic data
- Basic goals
Great for: "How many visitors did I get?"
With Lytical
- Everything Plausible offers, plus:
- AI-powered Q&A about your data
- Heatmaps and click tracking
- SEO keyword monitoring
- Competitor tracking
- Automated anomaly alerts
- Site health audits
Great for: "What should I do to grow?"
When to Choose Lytical Over Plausible
- You want answers, not just numbers: Quincy explains what your data means
- You need heatmaps: See where visitors actually click and scroll
- You track SEO: Monitor keywords and competitors in one place
- You want proactive alerts: Get notified when something unusual happens
- You're consolidating tools: Replace 3-4 tools with one dashboard
Pricing Comparison
| Monthly Events | Lytical | Plausible |
|---|---|---|
| Up to 100k | Free | $29/mo |
| Up to 1m | $100/mo | $104/mo |
| Up to 5M | $100/mo | $194/mo |
Same price (or less) as Plausible, but with AI, heatmaps, SEO tools, and more.
More features. Same simplicity.
Ready to Go Beyond Simple Analytics?
Keep the simplicity you love. Add the insights you need.
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