Lytical vs SE Ranking
SEO tracking + traffic analytics + AI insights in one platform.
The SE Ranking Platform
SE Ranking is an all-in-one SEO platform designed for agencies and marketers. It offers comprehensive SEO tools at competitive pricing compared to enterprise alternatives.
SE Ranking provides:
- Keyword rank tracking
- Website audit
- Backlink monitoring
- Competitor research
- On-page SEO checker
- White-label reports
SEO + Analytics + AI
Lytical combines SEO tracking with traffic analytics, heatmaps, and AI insights. See your SEO performance in context with all your marketing data.
You: "How's my SEO performing this month?"
Quincy: "Here's your SEO performance summary: Rankings overview: - Tracked keywords: 47 improving, 23 declining, 18 stable - Average position: 12.3 (improved from 14.1 last month) - Top 10 keywords: 31 (up from 26) Traffic from organic: - Organic sessions: 34,567 (+23% MoM) - Organic conversions: 412 (+31% MoM) - Best performing: 'how to [topic]' guides driving 40% of organic Key wins: 1. 'Best [product] for [use case]' → Position 3 (was 11) - Driving 2,340 sessions and 67 conversions 2. '[Competitor] alternative' → Position 5 (new ranking) - High intent traffic, 8.4% conversion rate Concerns: 1. 'Main product keyword' dropped from 4 to 7 - Competitors added new content - Recommendation: Update page with fresh content, add FAQ schema 2. Core Web Vitals declined on mobile - LCP: 3.2s (should be under 2.5s) - Affecting mobile rankings Priorities: 1. Refresh content on declining high-value pages 2. Fix mobile performance issues 3. Build more 'vs' and 'alternative' content (high conversion)"
Feature Comparison
| Feature | Lytical | SE Ranking |
|---|---|---|
| AI insights | Yes - Quincy | No |
| Heatmaps | Built-in | No |
| Rank tracking | Via Search Console | Comprehensive |
| Traffic analytics | Full suite | No |
| Website audit | Basic | Comprehensive |
| Backlink analysis | No | Yes |
| Competitor research | Basic | Comprehensive |
| Ad integrations | Google, Meta, LinkedIn | No |
| White-label | No | Yes |
| Anomaly detection | Automatic | No |
Who Should Use What
Choose SE Ranking if:
- Deep SEO tools are your primary need
- Backlink analysis is essential
- Competitor research matters
- White-label agency reports are required
Choose Lytical if:
- You want SEO + traffic analytics together
- AI-powered insights matter
- Heatmaps and behavior data add value
- You need one tool for marketing analytics
The Lytical Advantage
- Complete context: SEO data with traffic and behavior
- AI-powered: Quincy explains SEO performance
- One platform: Analytics + SEO + heatmaps + ads