Lytical vs Smartlook
Behavior analytics with AI insights, not just recordings.
The Smartlook Platform
Smartlook is a qualitative analytics tool focused on session replay and user behavior. It's used by product and UX teams to watch how users interact with websites and apps.
Smartlook provides:
- Session recordings with filtering
- Heatmaps
- Event-based funnels
- Mobile app analytics
- Crash reporting
Behavior + Analytics + AI
Lytical combines behavior analytics with traffic insights and AI. Get heatmaps and behavior data plus Quincy explaining what it means.
You: "Why are users abandoning my signup flow?"
Quincy: "I analyzed your signup funnel. Here's what's happening: Signup flow breakdown: - Step 1 (Email): 100% → 78% continue - Step 2 (Password): 78% → 61% continue - Step 3 (Profile): 61% → 34% complete Major drop-offs: 1. Password step (-17%): - Heatmap shows confusion around password requirements - Users are clicking 'show password' repeatedly - Requirements appear AFTER they type, not before - Fix: Show requirements upfront, validate in real-time 2. Profile step (-27%) - BIGGEST ISSUE: - Form has 8 fields, users abandon at field 5 (phone) - 'Phone number' gets rage clicks (users don't want to give it) - 'Company size' dropdown has no 'Just me' option - Fix: Make phone optional, add solo option Quick wins: 1. Move password requirements above input field 2. Mark phone as optional (or remove for now) 3. Add 'Individual/Solo' to company size Expected impact: These changes typically improve completion by 25-40%."
Feature Comparison
| Feature | Lytical | Smartlook |
|---|---|---|
| AI insights | Yes - Quincy | No |
| Session replay | Coming soon | Core feature |
| Heatmaps | Yes | Yes |
| Traffic analytics | Full suite | Basic |
| SEO tracking | Built-in | No |
| Ad integrations | Google, Meta, LinkedIn | No |
| Mobile app support | Web only | iOS, Android |
| Crash reporting | No | Yes |
| Funnels | Yes | Yes |
| Anomaly detection | Automatic | No |
Who Should Use What
Choose Smartlook if:
- Session replay is your primary need
- Mobile app analytics are required
- Crash reporting matters
- You already have traffic analytics elsewhere
Choose Lytical if:
- You want AI to explain user behavior
- Traffic analytics + behavior in one tool
- SEO tracking is important
- Ad performance insights matter
The Lytical Advantage
- AI-powered: Quincy explains behavior patterns
- Complete platform: Traffic + behavior + SEO + ads
- Actionable: Get recommendations, not just recordings