Lytical vs Umami
The power of open source simplicity, plus AI that explains your data.
The Umami Philosophy
Umami is a popular open-source, privacy-focused analytics tool. It's free to self-host and offers a clean, simple interface. But self-hosting means maintaining infrastructure, and there's no AI to help interpret the data.
Umami provides:
- Open source (MIT license)
- Self-hosted or cloud option
- Privacy-focused, GDPR compliant
- Simple, clean dashboard
- Event tracking
Managed Analytics + AI
Lytical gives you the simplicity of Umami without the hosting burden - plus AI that explains what your data means. No servers to manage, just insights.
You: "What should I focus on this week?"
Quincy: "Based on your analytics, here are your priorities: Urgent (act now): 1. Mobile bounce rate spiked 23% yesterday - Heatmap shows users can't click CTA on iOS - Likely a CSS issue - check z-index on mobile - Losing ~45 conversions/day 2. 'Pricing' page traffic up 340% from Hacker News post - But conversion is only 0.8% (normally 3.2%) - HN traffic is curious, not buying - that's normal - Consider: Add 'For Developers' section to pricing This week priorities: 3. Blog post 'Guide to X' ranking #8, was #5 - Competitors added new content - Update with 2024 stats and new sections 4. Email signup rate dropped 15% - Popup timing changed from 30s to 10s - Users find it too aggressive - revert to 30s Focus on #1 first - it's actively losing revenue."
Feature Comparison
| Feature | Lytical | Umami |
|---|---|---|
| AI insights | Yes - Quincy | No |
| Hosting | Fully managed | Self-host or cloud |
| Heatmaps | Built-in | No |
| SEO tracking | Built-in | No |
| Privacy-focused | Yes | Yes |
| Open source | No | MIT license |
| Ad integrations | Google, Meta, LinkedIn | No |
| Anomaly detection | Automatic | No |
| Event tracking | Yes | Yes |
| Maintenance | Zero | You manage |
Who Should Use What
Choose Umami if:
- You want to self-host for full control
- Open source licensing matters
- You have DevOps resources to maintain it
- Minimal features are sufficient
Choose Lytical if:
- You want AI to explain your data
- Managed hosting is preferred
- Heatmaps and behavior data matter
- SEO and ad tracking are needed
The Lytical Advantage
- Zero maintenance: No servers to manage or update
- AI-powered: Quincy explains what matters
- Complete platform: Traffic + behavior + SEO + ads