Marketing Analytics Platform
See Everything Your Marketing Is Doing
Website analytics, heatmaps, SEO, ad integrations, AI visibility, and an AI analyst—in one platform. Book a 15-minute demo and we'll show you your own data live.
- ✓ See how ChatGPT & AI search describe your brand
- ✓ Replace 4-5 separate tools with one dashboard
- ✓ Set up in 2 minutes with one script tag
Request a Demo
15 minutes, on your own data. No credit card, no pressure.
Analytics · Heatmaps · SEO · AI Visibility · Ad Integrations · Quincy AI
Sound Familiar?
Jumping between 4-5 different analytics tools daily
Spending hours pulling data for reports
Struggling to make sense of GA4's interface
No idea whether ChatGPT recommends you or a competitor
Paying hundreds per month for separate tools
Guessing what's working instead of knowing
One Platform. Complete Visibility.
Lytical brings together everything marketers need to understand performance, optimize experiences, and prove ROI—without the enterprise price tag.
Website Analytics
Real-time insight into your traffic without the complexity of GA4. Visitors, sessions, referrers, campaigns, and conversions in a clean dashboard.
- Real-time visitor tracking
- UTM campaign tracking
- Geographic & device breakdowns
- Custom event & goal tracking
AI Visibility Tracking
Your customers are asking AI, not just Google. See how ChatGPT, Gemini, and Perplexity describe and recommend your brand vs. competitors.
- Track brand mentions across LLMs
- Competitor share-of-voice
- Weekly or daily automated checks
- See the exact prompts & responses
Heatmaps & Click Tracking
See exactly how users interact with your pages. Identify what gets attention, what gets ignored, and where users drop off.
- Click heatmaps for every page
- Scroll depth visualization
- Rage & dead click detection
- Mobile vs desktop comparison
SEO Tools & Site Audits
Comprehensive site crawler with 50+ SEO checks. Track keywords, monitor competitors, and catch issues before they hurt rankings.
- Full site crawl & on-page analysis
- Technical SEO & Core Web Vitals
- Keyword rank tracking
- Competitor analysis & GSC integration
Ad Platform Integrations
Connect all your ad accounts and see performance in one place. No more logging into four platforms to understand paid marketing.
- Google, Meta, LinkedIn & Microsoft Ads
- Campaign-level performance
- Cross-platform ROAS comparison
Quincy AI Assistant
Ask questions about your marketing data in plain English. Quincy gives you specific, actionable answers—charts included.
- "What drove traffic this week?"
- "Which pages have SEO issues?"
- "How are my Google Ads performing?"
- Automated insights & alerts
Want to see it on your own data?
We'll pull up your site live and walk you through what Lytical surfaces.
Request a Demo →Why Teams Choose Lytical
Platform
Instead of juggling 4-5 separate tools
Setup
One script tag and you're tracking
Your Data
We never sell or share your data
Privacy-First by Design
GDPR Compliant
Built with European privacy regulations in mind. Use cookie-free tracking for full compliance without consent banners.
Cookie-Free Option
Track visitors accurately without cookies or consent popups. Get the data you need while respecting privacy.
No Data Selling
Your analytics data belongs to you. We never sell, share, or use your data for advertising purposes.
Lightweight Script
Our tracking script is under 10KB - won't slow down your site or hurt your Core Web Vitals scores.
Built For
Marketing Teams
A complete view of performance without switching tools. Report on traffic, SEO, AI visibility, and paid campaigns from one dashboard.
Agencies
Manage multiple client sites efficiently. Consolidated reporting makes client updates faster and more comprehensive.
E-commerce
Track the full customer journey from first click to purchase. See which products, pages, and campaigns drive revenue.
B2B & SaaS
Understand which content drives leads. Track the full funnel from blog visit to demo request to closed deal.
How Lytical Compares
| Feature | Lytical | GA4 | Hotjar | Ahrefs |
| Website Analytics | ✓ | ✓ | — | — |
| Heatmaps | ✓ | — | ✓ | — |
| SEO Tools | ✓ | — | — | ✓ |
| AI Visibility Tracking | ✓ | — | — | — |
| Ad Platform Integrations | ✓ | Google only | — | — |
| AI Assistant | ✓ | — | — | — |
| Cookie-Free Option | ✓ | — | — | N/A |
Ready to See Lytical in Action?
Book your 15-minute demo and we'll show you your traffic, SEO, AI visibility, and ad performance live.
Request a Demo →No credit card · No pressure · A real human, not a chatbot
Common Questions
What happens on the demo?
A 15-minute live walkthrough. We pull up your site, show you the analytics, heatmaps, SEO, and AI visibility data Lytical surfaces, and answer your questions. No slide deck, no pressure.
How long does setup take?
About 2 minutes. Add our tracking script to your site and you'll start seeing data immediately. We also offer white-glove onboarding for integrations.
Will the tracking script slow down my site?
No. Our script is under 10KB, loads asynchronously, and won't impact your page speed or Core Web Vitals scores.
Can I import my existing Google Analytics data?
Yes. Connect your GA4 account and import historical data so you don't lose your trends and baselines.
How much does it cost?
There's a free plan to start, with paid tiers from $29/mo. We'll cover pricing for your use case on the demo.
Lytical - Marketing Analytics Platform